Dataset on Gen Z Consumer Preferences toward Influencer Marketing, Product Reviews, and AI-Based Recommendation Systems
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https://data.mendeley.com/datasets/5kmpgfykjf/1
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资源简介：
This dataset is an Excel file containing questionnaire responses from Gen Z participants regarding their preferences toward influencer marketing, product reviews, and AI-based recommendation systems. The data includes structured scale responses that reflect consumer perceptions, trust levels, and behavioral tendencies in the context of online cosmetic purchases.
