Original Artist Identity in Song - 300-Word Statement

Original Artist Identity in Song examines the variables deployed when constructing public-facing identity in original songs, and the subsequent interaction of artist identity within the market ecology of popular music. The 2017 album, CousteauX, is a case study in the construction of artist identity. Insights into the inner workings of creative practice arise, and the analytical auto-ethnographic method observes practice for patterns and themes in the songwriting, production and touring phases of the album’s release. This practice develops a model with which to reveal those song variables with bearing on the public impression of the original artist. The music video for "When the Bloom has Left the Rose", which forms part of this collection, won Best Music Video at The London Independent Film Awards in October 2020.This item contains the 300-Word Statement for the project.