Internet users using social media for brand research 2023, by country

According to a survey among internet users worldwide during the third quarter of 2023, 73.9 percent of global respondents said they used social media platforms to conduct research on brands. The top three countries with the highest share of internet users using social media for brand research were all African: Nigeria came first with 97.4 percent of respondents, while Ghana followed with 94.5 percent and Kenya clinched third place with 92.2 percent.

根据2023年第三季度全球互联网用户的一项调查，全球受访者的73.9%表示他们使用社交媒体平台进行品牌研究。在互联网用户使用社交媒体进行品牌研究比例最高的前三个国家中，均为非洲国家：尼日利亚以97.4%的受访者比例位居首位，其后为加纳，占比94.5%，肯尼亚则以92.2%的受访者比例占据第三位。