Changes to B2B marketing activities due to COVID-19 in 2020

In an early 2020 global survey conducted among B2B marketers assessing the impact of the coronavirus outbreak on their business, it was found that 73 percent of B2B respondents have paused a product or service launch in light of the pandemic. The same was true for 83 percent of B2C marketers.

在2020年早期对B2B市场营销人员进行的全球调查中，旨在评估新冠疫情爆发对其商业活动的影响，结果显示，73%的B2B受访者因疫情暂停了产品或服务的发布，这一情况同样适用于83%的B2C市场营销人员。