French shopper opinion on what to do if shops re-open for Black Friday 2020, by age

The opinion of French consumers on the value and usefulness of celebrating Black Friday during the times of reconfinement in case physical non-essential businesses do re-open, was presented in this study according to their age. According to the survey, more than 48 percent of French consumers aged 50-64 mentioned that Black Friday should be developed so that promotions are valid both in physical stores and on the Internet. In a different scenario where shops do not re-open, 51 percent of French people aged 65 and over mentioned that Black Friday promotions or any similar promotions should be canceled in solidarity to closed businesses.

本研究根据年龄对法国消费者在疫情再次封锁期间，若非必需品实体店重新开放时庆祝黑色星期五的价值与实用性观点进行了呈现。调查结果显示，超过48%的50至64岁法国消费者认为，黑色星期五促销活动应得以拓展，使其在实体店与互联网上均有效。在商店未重新开放的另一种情景下，51%的65岁及以上法国人表示，为了与关闭的商家表示团结，应取消黑色星期五促销或任何类似促销活动。