Social media penetration SEA 2024, by country|社交媒体普及率数据集|用户行为分析数据集

As of July 2024, social media usage penetration in Singapore reached close to 85 percent, followed by Malaysia at 78.7 percent. In contrast, Indonesia, the Southeast Asia's most populous country, had a social media penetration of around 56 percent that year.Social media engagement in APAC regionChinese citizens have a sizable online presence, with about one billion active social media users in 2023. In terms of social media activity, other Asia-Pacific countries and regions appeared to lag behind China. India and Indonesia, the second and third most populous countries in terms of social media, had more than 467 and 167 million active social media users, respectively. In terms of traffic, Facebook was the most popular social media platform in Southeast Asia in 2022, with the highest share in Timor-Leste at around 99.6 percent. Other international platforms with significant market shares in Southeast Asian markets in 2022 included YouTube, Twitter, Instagram, and Pinterest. Social media user penetration APACBrunei, Malaysia, and South Korea had the highest active social media user penetration rates in the Asia-Pacific region as of February 2022. In comparison, highly populated countries like Indonesia, China, and India showcased lower rates, indicating untapped growth potential for the social media market. At the same time, internet users in Indonesia came second only to those in the Philippines in regard to daily time spent on social media, with users in the Philippines spending on average four hours a day using social media platforms. In comparison, in the same year, internet users in Japan spent around 50 minutes per day on social media.

截至2024年7月，新加坡的社交媒体使用渗透率接近85%，马来西亚则以78.7%紧随其后。相较之下，作为东南亚人口最多的国家，印度尼西亚当年的社交媒体渗透率约为56%。在亚太地区，中国公民拥有庞大的在线存在感，截至2023年，约有10亿活跃的社交媒体用户。就社交媒体活动而言，其他亚太国家及地区似乎落后于中国。在社交媒体使用人口方面，印度和印度尼西亚分别位居第二和第三，分别拥有超过4.67亿和1.67亿的活跃社交媒体用户。就流量而言，Facebook在2022年成为东南亚最受欢迎的社交媒体平台，在东帝汶的市场份额高达99.6%。其他在2022年东南亚市场拥有显著市场份额的国际平台包括YouTube、Twitter、Instagram和Pinterest。至2022年2月，文莱、马来西亚和韩国在亚太地区拥有最高的活跃社交媒体用户渗透率。相比之下，人口众多的印度尼西亚、中国和印度显示出较低的增长率，表明社交媒体市场尚有未被挖掘的增长潜力。与此同时，印度尼西亚的互联网用户在每日花费在社交媒体上的时间上仅次于菲律宾，菲律宾用户平均每天花费四小时使用社交媒体平台。相比之下，同年，日本的互联网用户每天在社交媒体上的使用时间约为50分钟。