eCommerce Benchmark KPIs: Flowers & Gifts in Romania

In 2023, next to an add-to-cart rate of 14.5%, a cart abandonment rate of 73.8%, and a conversion rate of 3.8%, the eCommerce Benchmark KPIs for Flowers & Gifts in Romania also consist of an AOV of US$42.4, a discount rate of 12.3%, and a return rate of 3.9%.

于2023年，在罗马尼亚花卉与礼品电商领域的电商基准关键绩效指标（KPIs）中，除14.5%的加入购物车率、73.8%的购物车放弃率及3.8%的转化率之外，还包括平均订单价值（AOV）为42.4美元、折扣率为12.3%以及退货率为3.9%。