Leading influencer types followed by consumers in Italy 2023
收藏www.statista.com2024-02-05 更新2025-03-25 收录
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According to a survey conducted among consumers in Italy and published in October 2023, 56 percent of respondents said they viewed influencers as tutors who explain products. This was followed by 46 percent of respondents who viewed influencers as trendsetters who raise awareness of a new product.
根据2023年10月发布的针对意大利消费者进行的调查，56%的受访者认为影响者如同导师，他们阐释产品。紧随其后的是46%的受访者，他们认为影响者充当了潮流引领者的角色，提升了对新产品认知度。
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