Distribution of online desktop traffic leading online retailers in Netherlands 2018

This statistic shows the results of research into the average annual desktop traffic of the 100 leading online retailers in the Netherlands in 2018, ranked from highest to lowest. It shows that online retailer Bol.com generated the most traffic in 2018. Bol was followed by Apple.com, the website of Dutch supermarket chain Albert Heijn, domestic postal service provider PostNL and the German website of Amazon (of which a small part is translated in Dutch).Unlike in many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching 1.22 billion euros and 844 million euros respectively in 2017.

本统计数据显示了2018年荷兰100家主要在线零售商的平均年度桌面流量研究结果，按流量从高到低排列。数据显示，在线零售商Bol.com在2018年产生了最多的流量。Bol之后依次是Apple.com，荷兰连锁超市Albert Heijn的官方网站，国内邮政服务提供商PostNL以及亚马逊的德国网站（其中一小部分内容被翻译成荷兰语）。与欧洲许多其他国家不同，亚马逊在荷兰并无活跃。相反，该电子商务公司使用其德国网站的局部翻译版本来吸引荷兰消费者。在荷兰境内，Bol.com和Coolblue是领先的在线商店，2017年的收入分别达到12.2亿欧元和8.44亿欧元。