Marketing Mix Modelling (MMM) data for a large panel of eCommerce brands provided by Conjura (https://www.conjura.com)

This data was made publicly available by <b>Conjura (https://www.conjura.com)</b> under Creative Commons license to support the advancement of <b>Marketing Mix Modelling (MMM)</b> for eCommerce brands. The data provides a daily-level of marketing spend and web purchases for a large cross-section of eCommerce brands and is suitable for modelling the cost of acquiring customers (CAC) and return on advertising spend (ROAS). If using the data please refer to the data dictionary provided for important details.