Convention & Trade Fair Planning in Sweden - Market Research Report (2014-2029)

Revenue in Europe’s Convention and Trade Show Organisations industry is anticipated to drop at a compound annual rate of 7.2% to €30.4 billion over the five years through 2024. The sink in revenue over the period is predominantly due to the significant damage the COVID-19 outbreak inflicted on the sector, as convention and trade show organisations were shut down temporarily or operated at limited capacity. The industry has weathered unfavourable economic headwinds since the COVID-19 outbreak, as inflationary pressures hit the Eurozone, limiting significant investment into new projects, compounded by lacklustre business sentiment. As a result, convention and trade show organisations' revenue is set to decline by 1.5% in 2024. The industry's key clientele is the commercial enterprises whose participation in events like trade shows and conventions mainly depends on their economic outlook. Private individuals are more likely to attend events during a positive consumer climate. This directly influences the appeal for companies to showcase themselves as exhibitors at trade shows. Inflationary pressures are set to ease over 2024, with promising signs in the latter end of 2023 strengthening business and consumer sentiment to the benefit of the industry.

欧洲会议与展会组织行业预计在未来五年（截至2024年）将以7.2%的复合年增长率下降，总收入将降至304亿欧元。在此期间，收入的下滑主要归因于COVID-19疫情对该行业的重大破坏，会议与展会组织机构被迫临时关闭或以有限容量运营。自COVID-19疫情爆发以来，该行业已度过了不利的宏观经济逆风，欧元区的通胀压力限制了对新项目的重大投资，加之商业情绪低迷。因此，预计2024年会议与展会组织的收入将下降1.5%。行业的主要客户群体为商业企业，其参与如展会和会议等活动的程度主要取决于其经济前景。私人在消费气候积极的情况下更有可能参加活动。这直接影响公司作为参展商在展会中展示自身的吸引力。预计2024年通胀压力将有所缓解，2023年下半年的积极迹象将加强商业和消费者情绪，从而有利于该行业的发展。