MERGER AND ACQUISITION IN E-COMMERCE SECTOR

The main objective of this research paper is to analyse the market growth of ecommerce which attracts the merger and acquisition in India. Through this paper we will try to find out reasons of merger and acquisition from the experience of Indian ecommerce sector. Internet growth has led to a host of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices .The industry is growing rapidly and there is still a huge potential for growth