Polk Audiences from S&P Global Mobility

**Description**
Polk Automotive Solutions from S&P Global Mobility is where automotive marketers turn for data-driven solutions, clarity and insights. The Polk Automotive Solutions portfolio is built from the core data sets of Polk Audiences, used for marketing activation; Polk Signals, used for measurement and insights and Polk Data Services to help fortify and augment first-party data assets. The portfolio leverages ownership, loyalty, financial and demographic analytics to create comprehensive audience segments across the entire vehicle lifecycle.

**Supported Use Cases**
With over 2000 segments, Polk Audiences delivers for OEMs and Dealers throughout the product lifecycle.
- EVs. A new taxonomy crafted specifically for Electric Vehicle Owners and In-Market shoppers
- In-Market Audiences: Connect with the households most likely to buy in 0-6 months. Target by make, model, segment and fuel type
- Loyalty Audiences: Retain loyal customers, conquest brand defectors from competitors.
- Financial Audiences: Leverage the triggers that signal new purchase such as Lease terms and monthly payment.
- Trade-In and Service Audiences: For vehicle acquisition and long-term customer value.

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.

搜集汇总

背景与挑战

背景概述

Polk Audiences数据集由S&P Global Mobility提供，基于车辆所有权、忠诚度、财务和人口统计分析，为汽车营销创建全面的受众细分。它支持电动汽车、在购市场、忠诚度、财务及置换与服务等多种用例，帮助OEM和经销商在整个产品生命周期中进行数据驱动的营销激活和洞察。