IKEA: brand value worldwide 2016-2023

In 2023, IKEA’s brand value amounted to 15.9 billion U.S. dollars, down from 17.43 billion dollars in 2022. However, despite the decline, IKEA was the most valuable brand in the Nordic region that year, surpassing other major companies such as Equinor and H&M. IKEA and its strong brand awarenessFounded in 1943 in Älmhult, Sweden, IKEA is an internationally known home furnishing retailer. The brand is recognized for its Scandinavian style. Offering low prices and a large range of products, the company enjoys a high level of awareness among consumers. According to a survey conducted by Statista in 2022, 90 percent of furniture online shop users in the United States knew the brand. In the UK, IKEA’s brand awareness reached 94 percent. From the Nordics to the world: global stores and revenueIKEA is present in most major markets across Europe, Asia, and North America. In 2022, the retailer operated over 460 stores worldwide. More than 60 percent of these stores were located in Europe. That year, furniture retailer's global revenue amounted to 44.6 billion euros, the highest in the last two decades. The company managed to resume the growth trend in this period. The only exception was the pandemic year in 2020.

至2023年，宜家品牌价值达至159亿美元，较2022年的174.3亿美元有所下降。然而，尽管有所下滑，宜家当年依旧成为北欧地区最具价值的品牌，超越了诸如挪威国家石油公司（Equinor）和H&M等主要企业。自1943年于瑞典阿尔姆胡尔特市成立，宜家已成为全球知名的家居用品零售商。该品牌以其斯堪的纳维亚风格著称，以低价位和丰富的产品线赢得了消费者的广泛认知。根据Statista在2022年进行的调查，90%的美国在线家具购物用户知晓宜家品牌。在英国，宜家的品牌认知度高达94%。从北欧走向全球：国际门店与收入遍及欧洲、亚洲和北美主要市场的宜家，在2022年运营着超过460家门店，其中超过60%位于欧洲。当年，家具零售商的全球收入达到446亿欧元，为近二十年来最高，公司在此期间成功恢复增长势头。唯一例外的是2020年的疫情之年。