Leading insurance brands on Instagram based on user engagement in Italy Q4 2019

From October to December 2019, Allianz was by far the most active insurance brand on Instagram in terms of user engagement. More specifically, the ranking displayed refers to the posts edited in Italian language and was calculated by Blogmeter as the sum of likes and comments that mention the brands on the social network. According to data provided, Allianz ranked first with 177,429 likes and comments. Following in the ranking came Unipol and Axa with 74,370 and 42,976, respectively. The insurance companies Unipol and Allianz belong also to the top three the most active on Facebook in terms of user engagement.    Leading insurance companies in Italy     The most active insurance brands on Instagram also appear to be the leaders in the insurance market in Italy. More specifically, Unipol leads the non-life insurance market: in 2018, the group boasted a market share of 20.9 percent in terms of gross written premiums, followed by Generali (15.2 percent) and Allianz (13.1 percent). On the other hand, the life insurance segment is led by Generali, which enjoyed a market share of 17.4 percent.    Among the largest insurance markets in Europe     Italy is among the leading countries for total written premiums on the insurance market in Europe. Despite not boasting the figures registered by the UK, France and Germany, Italy ranked fourth in terms of written premiums, in the life and non-life insurance segments combined. Moreover, when considering only the life insurance segment, Italy was third in the ranking.

自2019年10月至12月，安联集团在Instagram平台上就用户互动而言，无疑是最为活跃的保险公司品牌。具体而言，所展示的排名涉及使用意大利语编辑的帖子，并由Blogmeter通过汇总提及品牌的社交网络上的点赞和评论来计算。根据提供的数据，安联集团以177,429个点赞和评论位列第一，紧随其后的是联合保险和安盛，分别以74,370和42,976的点赞和评论数量排名第二和第三。联合保险和安联集团在Facebook平台上也位居用户互动最活跃的前三名。在意大利领先的保险公司中，Instagram上最为活跃的保险公司品牌似乎也是意大利保险市场的领导者。具体而言，联合保险在非寿险市场占据领先地位：2018年，该集团在毛保费方面的市场份额为20.9%，紧随其后的是Generali（15.2%）和安联（13.1%）。另一方面，在人寿保险领域，Generali以17.4%的市场份额占据主导地位。在欧盟最大的保险市场中，意大利在欧洲保险市场总毛保费方面位列领先国家之一。尽管其数据未达到英国、法国和德国的水平，但在寿险和非寿险合并的保费方面，意大利排名第四。仅考虑人寿保险领域时，意大利的排名则位居第三。