eCommerce Benchmark KPIs: Grocery in Turkey

In 2023, next to an add-to-cart rate of 15.9%, a cart abandonment rate of 70.8%, and a conversion rate of 4.7%, the eCommerce Benchmark KPIs for Grocery in Turkey also consist of an AOV of US$41.4, a discount rate of 9.8%, and a return rate of 3.4%.

于2023年，土耳其电商食品类目基准关键绩效指标（KPIs）中，除15.9%的加入购物车率、70.8%的购物车放弃率和4.7%的转化率外，还包括平均订单价值（AOV）为41.4美元、折扣率为9.8%以及退货率为3.4%。