Mobile display ad viewability rates worldwide 2019-2022

In the first half of 2022, the global viewability rate of mobile web display ads stood at 66.9 percent, meaning almost 67 percent of display ads displayed on the mobile web were in view in the measured period. Between the second half of 2020 and the first half of 2022, the share grew by 3.6 percentage points.

在2022年上半年，全球移动网页展示广告的可见率达到了66.9%，这意味着在测量期间，几乎67%的移动网页展示广告处于可见状态。自2020年下半年至2022年上半年，这一比例增长了3.6个百分点。