eCommerce Benchmark KPIs: Media in Morocco

In 2023, next to an add-to-cart rate of 10.8%, a cart abandonment rate of 78.3%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Media in Morocco also consist of an AOV of US$21.8, a discount rate of 7.9%, and a return rate of 3.4%.

于2023年，摩洛哥媒体类电子商务基准关键绩效指标（KPIs）除10.8%的加入购物车率、78.3%的购物车放弃率以及2.3%的转化率之外，亦包括平均订单价值（AOV）为21.8美元、折扣率为7.9%以及退货率为3.4%。