THE ROLE OF UZBEK FOLK PROVERBS RELATED TO THE SELLING PROFESSION IN LINGUOCULTURAL PERSPECTIVE

This article explores Uzbek folk proverbs related to the selling profession and trade activities. It analyzes their linguistic, cultural, and educational significance within the framework of linguocultural studies. The research highlights how proverbs reflect national attitudes toward commerce, honesty, fairness, and interpersonal communication in trade. The study also demonstrates the role of proverbs in shaping ethical and professional values among individuals engaged in selling activities.