Search behavior differences between using Google and social media tags Japan 2021

According to a survey conducted from May to June 2021 in Japan, close to 72 percent of the respondents stated that they googled something when they wanted to have accurate information, whereas only 11.4 percent used social media hashtags in this case. While the share of people who googled things was higher in almost all of the surveyed situations, looking up information via hashtags on social networking services was more common when people wanted to connect with others who have a similar interest as they do.

据2021年5月至6月间在日本进行的一项调查，近72%的受访者表示，在寻求准确信息时，他们会通过谷歌进行搜索，而在此情况下，仅有11.4%的人使用社交媒体标签。尽管在几乎所有被调查的情境中，通过谷歌搜索的人数比例较高，但当人们希望与他人建立兴趣相似的联系时，通过社交媒体服务上的标签查找信息则更为普遍。