Factors Influencing Douyin Users' Purchase Intention: A Bayesian Approach
收藏DataCite Commons2025-01-03 更新2025-04-15 收录
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https://dataverse.harvard.edu/citation?persistentId=doi:10.7910/DVN/LF0R5V
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资源简介：
This study investigates the factors influencing consumer purchase intentions on Douyin, a prominent short-video platform, emphasizing discount strategies, emotional perception, algorithmic personalization, and viral marketing. Utilizing 454 valid responses collected via a structured questionnaire, Bayesian Network (BN) analysis (Tree-Augmented Naïve Bayesian (TAN)) model
提供机构：
Harvard Dataverse
创建时间：
2025-01-03
