Travel

**Overview**
Identify guests, passengers, and prospects to create relevant travel offerings and experiences across all channels.

With Epsilon travel data you can choose from a wide variety of travel-related audiences including lifestyle and propensity segments to transactional data from some of the world’s largest travel brands.

**Use cases**
- Use Epsilon’s unique data to create the most accurate target audiences with our propriety transactional audiences based on purchases across the travel industry or your own first-party data.

**Sample Segments**
- Airbnb/VRBO Users
- RV Renters
- Cruise Travelers
- Car Rental Purchasers
- Heavy Frequency Airline Purchasers

**Data sources**
- Transactional data: The most transactional data for marketing purposes, exclusive to Epsilon with 46B transactions across 100M households. 2 years of category, merchant and spend activity from credit and debit cards, updated quarterly.
- National US consumer data: The #1 ranked consumer file providing 1,000+ attributes on 250M consumers and 120M households. Ethically sourced and compiled from 30+ public and partner data sources. Updated every 6 weeks.
- Survey data at scale: Proprietary, opt-in consumer data with unique information on travel behaviors and habits directly from consumers.

**Committed to Privacy**
Epsilon maintains a commitment to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices.
https://legal.epsilon.com/global-privacy-policies/

搜集汇总

背景与挑战

背景概述

该数据集由Epsilon提供，专注于旅游行业，通过交易、消费者和调查数据帮助识别目标受众，如Airbnb用户和游轮旅客，以创建精准营销方案。数据源包括46亿笔交易记录和250万消费者属性，并强调隐私保护和定期更新。