Replication Data for: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects

This replication package contains the materials required to reproduce the empirical analyses reported in the manuscript: “Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects”. All materials are organized in study-level folders. Each study folder contains datasets, stimuli, code or model files, outputs, and transparency documentation required for replication. Running the provided SPSS syntax files, Stata do-files, and AMOS project files on the supplied datasets reproduces the results reported in the manuscript tables and figures. Users may need to adapt file path specifications in the syntax or project files to match their local folder structure before execution. For each study, an additional file titled “Overview of Core Outputs as Listed in Manuscript” provides a mapping between the statistical output files and the tables and figures reported in the manuscript.