METHODOLOGY FOR DEVELOPING LANGUAGE UNIVERSITY STUDENTS' MEDIA COMPETENCE THROUGH DIGITAL TECHNOLOGIES

The article addresses the issue of developing media competence among students of language universities in the context of digital transformation of higher education. Media competence is substantiated as an integrative professionally significant competence of future translators and philologists. Based on the analysis of domestic and international research, the theoretical, methodological, psychological, and pedagogical foundations of media competence formation through digital technologies are revealed. An original methodology grounded in competence-based, project-oriented, and interdisciplinary approaches is proposed. The structure of instructional modules, types of learning tasks, and assessment criteria are described. The study concludes that systematic integration of media competence into translator training significantly enhances students’ readiness for professional activity in the digital media environment.