eCommerce Benchmark KPIs: Electronics in Malaysia

In 2023, next to an add-to-cart rate of 7.8%, a cart abandonment rate of 69.7%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Electronics in Malaysia also consist of an AOV of US$116.5, a discount rate of 12%, and a return rate of 4.3%.

于2023年，马来西亚电子产品的电子商务基准关键绩效指标（KPI）包括：购物车添加率7.8%，购物车放弃率69.7%，转化率2.3%，平均订单价值（AOV）116.5美元，折扣率12%，退货率4.3%。