Skills and capabilities for the future in the advertising media for advertisers 2022

During a global 2022 survey, 71 percent of responding advertisers selected data and analytics abilities as a skill set that will increase most in importance over the following two years. E-commerce and retail media capabilities ranked second, chosen by 53 percent of respondents.

在全球范围内的一项2022年度调查中，71%的受访者将数据与数据分析能力视为在未来两年内最可能增加重要性的技能组合。电子商务和零售媒体能力位居第二，由53%的受访者选出。