Video audience share in Brazil 2024, by platform

In August 2024, over 70 percent of TV sets in Brazil tuned in to free TV, with the 10 percent who tuned in to pay TV the linear TV consumption that month surpassed 81 percent. At the same time streaming from video-on-demand platforms accounted for seven percent of TV sets, and YouTube viewing added up to 10.9 percent of TV sets in Brazil.

至2024年8月，巴西逾七成电视观众选择收看免费电视，而选择付费电视的观众所占比重为10%，其当月线性电视消费比例更是超过了81%。与此同时，从点播视频平台流出的电视节目占据了7%的电视收视份额，而在巴西，YouTube的观看量则累计达到了10.9%的电视收视份额。