Telecom Data

Harnessing Resonate Telecommunications data enables you to capture a complete understanding of consumers, encompassing both your own and your competitors' customers. This data empowers you with insights into their motivations, product preferences, potential intentions to switch providers (alongside the reasons behind such decisions), and a wide variety of other valuable insights.

Telecom Intent Data
- Timeframe to switch wireless and internet providers
- Wireless provider switching to
- Life stages

Telecom Preferences and Psychographics
- Reasons to switch phone/TV/internet
- Cell phone provider considerations
- Preventing switch to new provider
- Internet provider considerations

Market and Competitive Data
- Current and previous phone carrier
- Current and previous internet provider
- Users or lines on phone plan

Additional Telecom Data
- Demographics: Income, Marital status, Employment, Net worth, Multicultural data
- Media Consumption: Digital, Social, Linear, CTV, Traditional

Already working with an existing data provider like Alliant, Acxiom, Experian, or Neustar? Resonate Telecom is a great addition to your existing data sets with unique categories.

What sets Resonate data apart?
- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions.
- Continuously Refreshed: Keeping pace with the consumers by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.