ANALISIS USABILITY TESTING PADA APLIKASI MOBILE ALFAGIFT UNTUK MENINGKATKAN PENGALAMAN PENGGUNA.pdf

This research aims to measure the usability level of the Alfagift application owned by Alfamart,
referring to the five main aspects of the ISO 9241-11 standard, namely learnability, efficiency, memorability,
errors, and satisfaction. Data were obtained from 60 respondents who are active users of the application and
analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The analysis
results show that of the five tested variables, only satisfaction has a significant impact on the application's
usability. This indicates that user satisfaction plays an important role in shaping the overall perception of the
application's usefulness. These findings illustrate that future application development needs to focus more on
enhancing user comfort and positive experiences to strengthen loyalty and competitive advantage in the digital
market.
Keywords: usability, Alfagift, satisfaction, user experience, PLS-SEM