eCommerce Benchmark KPIs: Fashion in South Africa

In 2023, next to an add-to-cart rate of 11.2%, a cart abandonment rate of 87.4%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Fashion in South Africa also consist of an AOV of US$96.6, a discount rate of 12.7%, and a return rate of 11.3%.截至2023年，南非时尚电商行业的关键绩效指标（KPIs）除却11.2%的加入购物车率、87.4%的购物车放弃率和1.4%的转化率外，还包括平均订单价值（AOV）为96.6美元、折扣率为12.7%以及退货率为11.3%。