La crisi del modello della produzione culturale: la vetrinizzazione esasperata = The crisis of the cultural production model: the exasperated vitrinization

The pandemic has had a profound impact on individuals' lives. But there is a sector in society that appears to have most suffered the consequences of the rules imposed to contain the spread of the virus, it is the generation of pre-adolescents and adolescents. They have been forced to physical isolation, e-learnig, without any possibility of aggregation and community life. Young people who live through the web a dimension of exasperated vetrinization of their lives centered on the concept of a performative self to obtain the approval of their audience. They adopt real self-representation strategies that include the use of false profiles and seem to suggest a path of adaptation to the disinformative and manipulatory context in which we are increasingly immersed. Starting from these elements, the article intends to explore, with the support of data collected in recent surveys, what impact the phenomena underway may have on the dynamics that contribute to the formation of social capital. In fact, there is a key component of the very definition of social capital which is highly fragile. I refer to the role of trust as investigated by Giddens, Beck, Fukyama and Luhman who attribute it as a key element for the development and survival of society. Where we are witnessing the proliferation of entropy dynamics of the experience of the social world deriving precisely from the growing flows of disinformation.