eCommerce Benchmark KPIs: Bullion & Precious Metal in Malaysia

In 2023, next to an add-to-cart rate of 5.3%, a cart abandonment rate of 72.1%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for Bullion & Precious Metal in Malaysia also consist of an AOV of US$455.4, a discount rate of 5%, and a return rate of 0.8%.

在2023年，马来西亚贵金属电子商务基准关键绩效指标（KPIs）显示，除5.3%的添加购物车率、72.1%的购物车放弃率和1.5%的转化率之外，还包括平均订单价值（AOV）为455.4美元、折扣率为5%以及退货率为0.8%。