Online second-hand clothing

The study aimed to explore and describe the differences in lifestyle segments across demographic variables of females buying second-hand clothing online in South Africa. This study focused on females, with the other three demographics under study being age, income, and education. This study employed a survey research design and adopted a quantitative approach. Non-probability sampling techniques (convenience and snowball sampling) were used to recruit respondents. A self-administered online questionnaire was developed using Qualtrics. An exploratory factor analysis was conducted on the lifestyle segments. Thereafter, MANOVA was performed.