Instagram users in Sweden 2020, by age group

Swedes of ages between 16 and 25 years were the most active Instagram users as of the third quarter of 2020. To be precise, 90 percent of the respondents reported to be using the app that year. Overall, the older the generation was, the less they used Instagram. Swedes who used the platform and who were 76 years old or older accounted for 35 percent of all respondents. Furthermore, Instagram usage rate had grown dramatically over the last eight years. Over three thousand Swedes were interviewed between 2013 and 2020 and while four percent of them had confessed to using Instagram daily in 2013, this had increased to 50 percent by 2020. Why Instagram?       A survey conducted in the first half of 2019 investigated the most common purposes of using Instagram among Swedish population. In fact, over 70 percent of the respondents used the platform to keep contact with friends and family, and over half of the respondents used it for entertainment. The least common reason for usage was to strengthen professional network, according to nine percent of the respondents. Instagram ranked second       Among other social media platforms, Instagram took second place in 2020. Facebook was used by 81 percent of the interviewed Internet users in Sweden and ranked first, while Instagram was used by 71 percent. Snapchat ranked third with 42 percent of the respondents using it.

至2020年第三季度，16至25岁的瑞典人成为Instagram上最为活跃的用户群体。具体而言，当年有90%的受访者表示使用该应用程序。总体而言，年龄越大，使用Instagram的比例越低。在76岁及以上的瑞典用户中，使用该平台的比例占所有受访者的35%。此外，Instagram的使用率在过去八年中显著增长。2013年至2020年间，共有三千多名瑞典人接受了访谈，其中2013年有4%的受访者承认每日使用Instagram，而到了2020年，这一比例增加至50%。

为何选择Instagram？
2019年上半年进行的一项调查旨在探究瑞典人群中使用Instagram最普遍的目的。实际上，超过70%的受访者表示使用该平台是为了与亲友保持联系，而超过一半的受访者将其用于娱乐。根据9%的受访者所述，使用该平台的最不常见原因是加强职业网络。

在众多社交媒体平台中，Instagram在2020年位列第二。在瑞典，81%的受访互联网用户使用Facebook，位列第一，而Instagram的使用率则为71%，位居第二。Snapchat以42%的使用率排名第三。