This dataset contains survey responses from 100 Indonesian Generation Z to examine the factors that influence sustainable purchase intention based on the extended Theory of Planned Behavior (TPB). The
This study examines whether behavioural spillover occurs in the context of urban sustainable consumption in Malaysia by analysing how pro-environmental intentions and actions in one domain influence s
This study investigates the motivational and attitudinal drivers of user engagement in local-centric digital sharing platforms (LDSPs), with a focus on secondhand consumption through Karrot Market in
The survey was conducted in both direct and online form in November 2021 in Vietnam. The dataset was collected through 2 survey parts: the first part explores the respondents' demographic characterist
Social media is emerged as a powerful communication tool over the past ten years. The Z generation’s green buying habits and purchase intentions are being reshaped by social media, which is helping to
