The frontal alpha asymmetry (FAA) is a neurophysiological measure of motivation and preference. Despite the FAA is associated to commercial pleasantness, conflicting evidence emerged in the literature
Introduction: Sugar consumption is associated with many negative health consequences. It is, therefore, important to understand what can effectively influence individuals to consume less sugar. We rec
Companies need to ensure that customers perceive their brands as intended, with strong and unique associations, when facing a competitive market. Traditionally, brand associations are measured using c
This study helps identify factors that contributed to changes in donations during the COVID-19 pandemic by examining the financial and health hardships families experienced. Using the Panel Study of I
An fMRI dataset (Study 1a and 1b) reported in the following paper:Chan, H. Y., Smidts, A., Schoots, V. C., Dietvorst, R. C., & Boksem, M. A. (2019). Neural similarity at temporal lobe and cerebellum p
