Switching Barrier SLR

Switching Barriers in the Modern Era: A Systematic Exploration of the Literature
In a highly competitive world, one-click digital marketplaces are critical to understanding why customers switch [1], [2]. Just as satisfied customers are not necessarily loyal, dissatisfied customers do not always leave. Changes and dynamics in the competitive world are triggered by factors such as the increasing globalization of the economy, the diversity of accounting teams in multinational management groups, and the trend towards harmonizing financial and management accounting. Changes in information technology and the Indus- trial Revolution 4.0 have brought enormous changes and impacts to the business and accounting fields [3], [4], [5], [6]. This research aims to identify, investigate and detail the latest developments related to Switching Barriers, the data for which was obtained from Scopus. The SLR method is used to evaluate, study, and interpret all available re-search on various phenomena related to specific variables in a research field [7]. According to Koutsothanassi Switching barriers include confidence, unique treatment benefits, switching costs, and availability and attentiveness to alternatives [8]. Meanwhile, the research results of Dwivedi, Hughes show that influencing factors include switching costs, product service, service value, pride in the brand, government policies, understanding product information, understanding consumer behaviour and needs, relationships between customers or consumers and business providers, and consumer loyalty. Strategies that can be implemented to overcome the impact of switching barriers are improving service quality, increasing understanding of consumer behaviour commitment, supporting policies, understanding consumer or customer needs, and increasing customer loyalty [9]
KEYWORDS
Switching; Barriers; Switching Barrier; systematic literature review