eCommerce Benchmark KPIs: Care Products in Russia

In 2023, next to an add-to-cart rate of 13.3%, a cart abandonment rate of 79.5%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Care Products in Russia also consist of an AOV of US$48.7, a discount rate of 16.1%, and a return rate of 3.9%.

于2023年，伴随13.3%的加入购物车率、79.5%的购物车放弃率以及2.7%的转化率，俄罗斯护理产品电子商务基准关键绩效指标（KPI）还包括平均订单价值（AOV）为48.7美元、折扣率为16.1%以及退货率为3.9%。