Ranking of hair care brands in Germany 2017-2020

The most popular shampoo brand in Germany was Schauma, based on a survey conducted in 2020. 16.4 percent of respondents stated that they had purchased Schauma products in the last three months, also including conditioner and deep conditioner. Nivea and Pantene Pro-V rounded up the top three. Mane event Schauma and Nivea are both German brands. Overall, body care products have enjoyed steady growth in sales in Germany. Shampoo and conditioner are essential items among consumer goods and can be expected in almost every household. Hair care products came in first among all body care products in terms of revenue generated. In 2021, revenue from hair care products amounted to 3.22 billion euros, a decrease on the previous year. Europe and the world In 2020, the production value of shampoo made in Europe was over two billion euros. Worldwide, the leading exporters of hair care products were Germany, the United States and Italy.

德国最受欢迎的洗发水品牌为沙娃（Schauma），此结论基于2020年的一项调查。调查结果显示，16.4%的受访者表示在过去三个月内购买了沙娃品牌的产品，这些产品包括洗发水和护发素以及深层护理产品。妮维雅（Nivea）和潘婷（Pantene Pro-V）紧随其后，位列前三。值得注意的是，沙娃和妮维雅均为德国品牌。总体而言，德国的身体护理产品在销售上实现了稳步增长。在消费者商品中，洗发水和护发素被视为基本商品，几乎每个家庭都可以期待到这些产品。在所有身体护理产品中，以收入产生的角度来看，头发护理产品位居首位。2021年，头发护理产品的收入达到了32.2亿欧元，较上一年有所下降。在欧洲，2020年生产的洗发水产值超过20亿欧元。在全球范围内，头发护理产品的主要出口国为德国、美国和意大利。