Motivations for Social TV Engagement and Consumption Among Egyptian Audiences

This dataset explores the motivations behind social TV engagement among Egyptian audiences. A total of 438 participants from the general public responded to a structured questionnaire measuring various motivational factors influencing their engagement with social television platforms. The participants' ages ranged from 20 to over 50 years, representing a broad demographic cross-section of Egyptian media users.
The data includes variables related to key motivational dimensions such as entertainment, information seeking, social interaction, passing time, and companionship. It also captures demographic details like age, gender, and media usage patterns, making it suitable for further analysis in media studies, communication research, and behavioral science.
Keywords: social TV, media engagement, audience motivation, Egypt, digital media behavior, public audience, media studies, communication research