Private label value share in Europe 2018, by country

In 2018, in the United Kingdom had the highest market share of private label products with 52.5 percent of the market. Other big markets in the EU had significantly smaller shares for private label goods. Germany had over 12 percent less and France had almost 20 percent less than the UK. Greece had the smallest share of its total market value made up of private label products. Private label product categories Private label products are sold under a company’s brand but were manufactured by a different company. The relevance of these products depends, among other factors, on the product category. For example, in Europe private label products make up 47 percent of the value of all frozen food products sold. In the categories chilled food, homecare, and ambient private label products also have a value share of over a third of the market. Combining factors In the UK, private label chilled food makes up sixty percent of the market value. In 2018, 54 percent of Germany’s chilled food market is made up of private label products. In Germany, pet food and frozen private label products also go over 50 percent. Curiously, only chilled food cracks the 50 percent threshold in the UK for private labels.

2018年，英国在私营品牌产品市场占有率方面位居英国之首，占比高达52.5%。欧盟其他主要市场在私营品牌商品方面的份额显著较小。德国的份额较英国低12%以上，而法国的份额则比英国低近20%。希腊的私营品牌产品在其总市场价值中所占份额最小。私营品牌产品类别私营品牌产品以公司品牌销售，但由不同的公司制造。这些产品的相关性受多种因素影响，其中产品类别是一个重要因素。例如，在欧洲，私营品牌产品占所有冷冻食品销售价值的47%。在冷藏食品、家居护理和常温食品类别中，私营品牌产品也占据了超过市场三分之一的价值份额。结合因素在英国，私营品牌冷藏食品占据了市场价值的60%。2018年，德国冷藏食品市场的54%由私营品牌产品构成。在德国，宠物食品和冷冻私营品牌产品的市场份额也超过了50%。有趣的是，在英国，只有冷藏食品的私营品牌产品市场份额突破了50%的门槛。