Spotify: most streamed daily tracks worldwide 2024

On October 22, 2024, 'APT.' by ROSÉ and Bruno Mars was the most-streamed track on Spotify with 14.6 million streams worldwide, followed by 'Die With A Smile" by Lady Gaga and Bruno Mars, reaching over 11 million Spotify streams on Spotify that day. Billie Eilish's 'BIRDS OF A FEATHER'  came third with just over 7.6 million streams. How do music artists get so many streams on Spotify?Firstly, Spotify is one of the most successful and popular music streaming services in the United States, and as of the first half of 2018 had the biggest share of music streaming subscribers in the world. With Spotify’s vast audience, featuring on the platform is a good start for emerging and popular artists hoping to make an impact. Secondly, there is no exact science to ‘going viral’. From the famous egg photo on Instagram posted in early 2019 to wildly successful music video ‘Gangnam Style’ released back in 2012, viral content comes in all shapes and sizes. Purposeful viral marketing is one way in which something could go viral, and is one of the reasons why some songs have so many streams in a short space of time. This type of marketing involves a tactical approach and pre-planning in an attempt to push the content into the public eye and encourage it to spread as quickly as possible. However, many artists who go viral do not expect to. Accessible, catchy content created by an already popular artist is already poised to do well, i.e. the latest song or album from U.S. singer Drake. This is an example of incidental viral marketing, when content spreads by itself partially as a result of an established and engaged audience. Indeed, Spotify’s most-streamed tracks generally originate from a well-known figure with a large following. But for smaller or entirely unknown content creators, going viral or experiencing their 15 minutes of fame can simply be a case of posting the right thing at the right time.

于2024年10月22日，ROSÉ与Bruno Mars合作的单曲《APT.》在Spotify上成为全球播放量最高的曲目，播放量高达1460万次，紧随其后的是Lady Gaga与Bruno Mars合作的《Die With A Smile》，当天在Spotify上的播放量超过1100万次。Billie Eilish的单曲《BIRDS OF A FEATHER》以略微超过760万次的播放量位居第三。音乐艺术家如何在Spotify上获得如此之多的播放量呢？首先，Spotify是美国最成功、最受欢迎的音乐流媒体服务平台之一，截至2018年上半年，其全球音乐流媒体订阅用户数位居首位。凭借Spotify庞大的用户群体，对于新兴和流行艺术家来说，能够在该平台上露面是一个良好的开端。其次，‘走红’并无确切之科学法则。从2019年初在Instagram上发布的著名鸡蛋照片，到2012年发布的极为成功的音乐视频《Gangnam Style》，病毒式内容的形态各异，大小不一。有目的性的病毒式营销是内容走红的一种方式，也是一些歌曲在短时间内获得大量播放量的原因之一。这种营销涉及策略性的方法和预先规划，旨在将内容推入公众视野并尽可能地快速传播。然而，许多走红的艺术家的走红并非意料之中。由已受大众欢迎的艺术家创作的易于接受、朗朗上口的 内容本身就具有成功的潜力，例如美国歌手Drake的最新单曲或专辑。这是一个偶然病毒式营销的例子，内容是通过自身传播，部分原因是得益于一个庞大且活跃的受众群体。确实，Spotify上播放量最高的曲目通常源自知名人士，拥有庞大的粉丝群。但对于较小的或完全不知名的内容创作者来说，走红或体验短暂的成名，可能仅仅是时机恰当地发布了正确的内容。