Customer Recognition - Identify Unauthenticated Website Visitors

Real people provide the foundation for FullContact's customer recognition capabilities. We focus on identifying people across touch points to enable true measurement. By identifying your unauthenticated website or app visitors and connecting them to an existing customer profile, you can create consistent messaging and customer experiences. Our Javascript-based recognition solution resolves authenticated and unauthenticated visitors to a personID, a persistent omnichannel identifier.

TRUE PERSISTENCE ENABLES OMNICHANNEL MEASUREMENT
FullContact maps unauthenticated traffic and both online and offline data into a persistent PersonID to offer you a unified view of your website traffic. Our PersonIDs remain persistent across browsers and devices to help you confidently and consistently recognize real people. You can improve targeting, reach, recognition, attribution, and measurement regardless of device, channel, or cookie.

ENHANCED RECOGNITION TO IMPROVE CUSTOMER EXPERIENCES
FullContact customer recognition solution is deterministic (not probabilistic) enabling a true person-level view of your web traffic. Fuel your decisioning and optimize your marketing campaign models with insights from your customers' recent site behaviors.

A fully integrated solution within Snowflake, we help you minimize the cost of maintaining multiple platforms and data references so that you can focus less on data quality and more on delivering an optimal customer experience to your most engaged customers.

This customer recognition solution connects you to FullContact's Identity Graph, leveraging the omnichannel input and outputs of:
- 50+ Billion Identity Fragments
- 3+ Billion Personal Hashed Emails
- 2.8+ Billion Mobile Ad IDs (MAIDs)
- 1+ Billion Authenticated Cookies
- 784+ Million Personal Names / Addresses
- 720+ Million Social Handles
- 234+ Million Phone Numbers

In addition to helping you identify unauthenticated visitors, our share will return events that include but are not limited to the following data points to you:
- Timestamp
- Referring Domain
- Originating Website
- Browser
- (FullContact) PersonId
- Custom key value / pairs - Configured in the script you install

DEPLOYMENT WORKFLOW
A FullContact Account Executive will work with you on your needs. The basic workflow is as follows:
- Setup FullContact account
- Generate and configure your tag snippet
- Whitelist your domain
- Install the script snippet on your website - with or without a tag manager
- FullContact shares events to your Snowflake account

DATA REGIONALITY
US Centric dataset is available across cloud providers and all North America-based regions.

OTHER INFORMATION
FullContact’s privacy-centric solutions empower near real-time management of person-level preferences and permissions. We strictly abide by all privacy requirements and applicable terms and conditions of our data partners and adhere to all compliance regulations and legal requirements.

搜集汇总

背景与挑战

背景概述

该数据集提供客户识别解决方案，通过基于JavaScript的技术将未认证网站访客解析为持久性PersonID，实现跨渠道统一测量。它整合了FullContact的身份图数据，包括数十亿身份碎片和电子邮件等，并部署在Snowflake平台上，帮助优化营销和客户体验。