AI-Powered Media Optimization | Performance Marketing + Paid Media | Audience Performance Engine

**Overview**
Yobi is pioneering the next generation of predictive AI models. In the same way LLMs predict the next best word, Yobi’s models anticipate a consumer's next action and likelihood to convert. When tuned to client-specific outcomes and KPIs, this multidimensional understanding of human behavior can super-charge marketing performance beyond the walled gardens. Go beyond static, off-the-shelf segments with Yobi’s customizable no-code model.

With Yobi, fine-tune your models to campaign KPIs using historical log-level data or 1st party data for out-of-the-box outcome-driven performance. This differentiated combination of AI + Yobi's private by design and consented consumer behavioral data, at Big Tech scale, enables marketers to ignite customer acquisition and marketing ROI.

**Super-Charge DSP Performance**
1. Optimize operations and remove manual dependencies by automating the audience analysis and selection process.
2. Improve targeting by mitigating wasted spend against broad segments littered with users that won’t perform.
3. Uncover new audiences otherwise missed by traditional lookalike or static audience segmentation.
4. Maximize marketing spend by aligning your audience strategy with outcomes instead historical behavior or inaccurate labels.
3. Control reach and investment across user groups based on likelihood to convert to maximize sustained performance.
4. Improve KPIs: Brand lift • Return on ad spend (ROAS) Campaign ROI • Offline sales • Digital conversions, downloads • Engagements

**Results driven with Yobi Performance Optimization:**
1. CPG: Yobi audiences delivered a 30X lift in ROAS at 1/6th the costs of Oracle, IRI, and Kantar/Numerator audiences for Oscar Meyer.
2. Insurance: Yobi data accelerated dynamic, real-time personalization for a Fortune 100 Insurance Company, leading to a 3X increase in website conversions.
3. Media/Entertainment: Our data increased tune-in by 500% over The Trade Desk for a cable network.
4. eComm: Yobi has replicated the performance of Facebook Ads programmatically enabling eCommerce companies, for the first time, to decrease their CPA/CAC by over $100 outside of Facebook.
5. B2B/Manufacturing: Yobi decreased CPA by 11X and increased CTR by 15X for a Global Electronics Parts Distributor.

**Use cases for Yobi Performance Optimization:**
1. Discovery: Uncover net-new audiences otherwise missed by traditional 3P modeling methods.
2. Acquisition: Enhance reach and precision to fuel customer growth with purpose-built acquisition models.
3. Retention: Mitigate churn by predicting lapse behavior otherwise missing in your 1st party data.
4. Loyalty: Uncover key buying signals of your next best customer to maximize LTV.

**FAQs**
- How quickly can Yobi be activated? 3-5 business days
- What is the pricing model? CPM or % of media spend
- What verticals are not supported? Pharma, Healthcare, Politics,
- Is log-level data required? Yes, log-level data allows Yobi to close the loop on exposure and outcomes, bringing audience modeling to near-real-time.

If you are in marketing, advertising, consumer experience, digital, data, engineering and are looking for a way to get better performance out of your Ad campaigns get started with Yobi Performance Optimization.