Consumer associations of local food

Description This dataset contains responses (words) from a free association game played by GenZ consumers. The game was designed to gather spontaneous associations with the stimulus word "local food." The game and data collection were self-designed ( László, V. (2022). A fenntartható élelmiszer-fogyasztás szociális reprezentációja Veszprém megyében. GAZDÁLKODÁS, 66(1), 62-75.) Survey Date 2023 Sample Size 515 evokations Participants 103 consumers, GenZ Data Collection Method free association games Geographical Coverage Hungary (not representative) Purpose Understand the social representation of local food