Coffee market in China: price structure of a Starbucks grande latte 2013

The graph shows the price composition of a grande latte at Starbucks China as of September 4, 2013. Labor costs represent nine percent of the total price of a grande latte at Starbucks China. According to the source, Starbucks customers paid almost one US dollar more for their latte in China than in the US, a fact that is related to higher government taxes and import tariffs, but may also refer to the Chinese middle classes' willingness to pay more on imported goods.

该图表展示了截至2013年9月4日，星巴克中国地区大杯拿铁的价格构成。其中，人力成本占总价的九个百分点。据来源显示，星巴克中国区的顾客为其拿铁支付的费用比美国地区高出近一美元，这一现象与较高的政府税收和进口关税有关，也可能反映出中国中产阶级对进口商品愿意支付更高价格的态度。