How do consumers interact with environmental sustainability claims on food?: Evidence from 40 countries

Organisation for Economic Co-operation and Development2026-04-11 收录

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This paper presents new evidence on how consumers interact with sustainability claims on food products, based on a survey of 37 000 consumers in 40 countries. Respondents are generally most interested in natural, locally produced, eco-friendly and organic claims. Trust and broader attitudes and beliefs regarding the environment play an important...