eCommerce Benchmark KPIs: DIY in the U.S.

In 2023, next to an add-to-cart rate of 9.7%, a cart abandonment rate of 72.8%, and a conversion rate of 2.6%, the eCommerce Benchmark KPIs for DIY in the U.S. also consist of an AOV of US$234.2, a discount rate of 9.2%, and a return rate of 10.7%.在2023年，美国DIY电商基准关键绩效指标（KPIs）除了9.7%的加入购物车比率、72.8%的购物车放弃率和2.6%的转化率之外，还包括平均订单价值（AOV）为234.20美元、9.2%的折扣率和10.7%的退货率。