Raw data.

Objective
To investigate the application effect of personalized health management strategies based on the WeChat platform in improving the overall health status of patients with Acute Exacerbation of Chronic Obstructive Pulmonary Disease (AECOPD), aiming to provide scientific evidence for enhancing the health management of AECOPD patients.
Methods
From February 2024 to September 2024, a total of 120 AECOPD patients treated in the Comprehensive Ward of Respiratory and Critical Care Medicine at the Second People’s Hospital of Fuyang City were selected. They were divided into an observation group and a control group, each consisting of 60 patients, using the random number table method. The control group received conventional care, while the observation group additionally utilized the WeChat platform for personalized health education, symptom monitoring guidance, patient-doctor interaction, and other interventions. Post-intervention comparisons were compared between the two groups regarding self-management ability scores, quality of life scores, readmission rates, and emergency visit frequencies.
Results
After the intervention, the self-management ability score of the observation group was significantly higher than that of the control group, with higher scores in symptom management, daily life management, emotional management, information management, and self-efficacy. Quality of life was also better in the observation group compared to the control group, particularly in physiological, psychological, sociocultural, and environmental aspects. The readmission rate was 8.33% (5/60) and emergency visits were 6.67% (4/60) in the observation group, both significantly lower than the control group’s 21.67% (13/60) and 20.00% (12/60). Clinical outcomes showed 13.3% absolute risk reductions in both readmissions and emergency visits (NNT = 7.5 for both). Nursing satisfaction in the observation group reached 93.33%, significantly higher than 76.67% in the control group, with all differences being statistically significant (P < 0.05).
Conclusion
The auxiliary management model based on the WeChat platform effectively enhances the self-management capabilities of AECOPD patients, improves their quality of life, reduces hospital readmissions and emergency visits due to disease exacerbations, increases nursing satisfaction, optimizes medical resource allocation, and promotes long-term health management among patients, thus possessing substantial clinical promotion value.