Share of shoppers researching brands online in selected markets in Latin America 2023

During a survey among internet users in the third quarter of 2023, around 71 percent of respondents in Brazil reported researching brands, products, and services online before making a purchase. In Chile, Mexico, and Colombia, the share stood below 60 percent.

在2023年第三季度对互联网用户进行的调查中，约71%的巴西受访者表示，在购买前，他们会在网上研究品牌、产品和服务的相关信息。而在智利、墨西哥和哥伦比亚，这一比例低于60%。